Top Drawing & Coloring Apps in Australia: Q2 2025 Performance

In the second quarter of 2025, the top drawing and coloring applications in Australia showcased interesting trends in terms of downloads, revenue, and active users on a unified platform. Here's a detailed look at their performance.

Color Pop AI - Coloring Book from MWM experienced a consistent stream of revenue, peaking at about $9.5K in late April. Downloads saw a decline mid-quarter but rebounded to approximately 5.3K by the end of June. Active user numbers started at 22.4K, dipped to around 16.4K in early June, and ended the quarter at 18.5K.

Color by Number：Coloring Games by Wildlife Studios recorded a steady increase in revenue, reaching $5.8K by the end of June. Downloads peaked at 16.1K in late April, with a final rise to 12.6K. The app's active users grew to a high of 36.7K in April and ended at 33K.

Coloring Games for Kids 2-6! from IDZ Digital Private Limited showed a significant increase in revenue, climbing to $5.9K by the end of June. Downloads remained relatively stable, with a slight increase to 1.9K. Active users saw a gradual rise, ending the quarter at around 16.8K.

Disney Coloring World by StoryToys Limited experienced fluctuations in revenue, peaking at $2.9K in April. Downloads were highest at 1.7K in early April but saw a decline to 1.2K by the end of the quarter. Active users reached a peak of 2.5K mid-April and concluded the quarter at 1.9K.

Finally, Adult Coloring Book - Pigment by Pixite Inc. maintained a steady revenue stream, ending at $2.6K. Downloads fluctuated, peaking at 1.5K in late June. Active users rose slightly, closing the quarter at 1.6K.

These insights highlight the diverse performance of these top apps, with trends indicating varying user engagement and monetization strategies. For more detailed insights, visit Sensor Tower.